A woman sits at her altar, a rose quartz in one hand, a photograph of the partner she wants to attract in the other. She has written her list: kind, ambitious, shares her love of old books. She has visualized for weeks. And yet the man who finally appears is her opposite in nearly every way: loud where she is quiet, spontaneous where she plans, drawn to crowds while she craves solitude. She wonders if she did something wrong.
She did not. She simply collided with the oldest tension in the magic of attraction: the principle that like draws like versus the principle that opposites attract. The Law of Attraction holds that similar energies resonate and converge. Opposites attract is a separate principle rooted in polarity and complementarity. Both are real. Both operate. The question is when each applies.
What the Law of Attraction Actually Says

The Law of Attraction states that like attracts like. A thought, a feeling, a vibration sends out a signal, and the universe returns matching frequencies. In its simplest form: what you hold in your mind, you draw into your life.
This idea is not new. It appears in the Hermetic text The Kybalion (1908), attributed to “Three Initiates,” which outlines the Principle of Correspondence: “As above, so below; as within, so without.” The inner world mirrors the outer. Change the vibration inside, and the external rearranges itself to match.
The modern Law of Attraction movement crystallized in the 19th century with the New Thought movement. Phineas Quimby (1802–1866), a clockmaker turned healer, taught that illness originated in wrong beliefs and could be cured by correcting the mind. His student Mary Baker Eddy founded Christian Science on similar premises. Later, writers like William Walker Atkinson (1862–1932) and Prentice Mulford (1834–1891) popularized the idea that thought shapes reality. The 2006 film The Secret brought the concept to mass audiences, though it stripped away much of the esoteric framework.
In occult practice, the Law of Attraction is not a passive wish. It is a discipline. You align your thoughts, emotions, and actions until they become a single coherent frequency. A candle spell for love is not a request. It is a tuning fork. You become the person who already has what you seek, and the world rearranges itself to match that state.
Where Opposites Attract Comes From

Opposites attract is not a pop-romance cliché. It is a statement about polarity, one of the oldest principles in esoteric physics.
In Hermetic philosophy, the Principle of Polarity states that everything is dual, everything has poles, and opposites are identical in nature but different in degree. Hot and cold are the same thing measured on a scale. Love and hate are degrees of the same force. The Kybalion puts it plainly: “The difference between things diametrically opposed is merely a matter of degree.”
This principle appears in alchemy as the union of opposites: the coniunctio oppositorum. The alchemist does not seek to eliminate the base metal. He marries it to the noble. Sulfur and mercury, sun and moon, king and queen. The goal is not sameness but dynamic tension. A magnet has two poles, and they attract precisely because they are opposite. If you tried to bring two north poles together, they would repel. The attraction lives in the difference.
In astrology, the concept shows up as opposition aspects: planets 180 degrees apart. A Sun opposite Moon chart does not mean conflict. It means two forces that complete each other when balanced. The same logic appears in the Taoist yin-yang: each contains a seed of the other, and wholeness arises from their interplay.
Opposites attract, then, is not a contradiction of the Law of Attraction. It is a different layer of the same system. Like attracts like at the level of frequency. Opposites attract at the level of polarity. A battery needs both a positive and a negative terminal to produce current. A person who is entirely one pole is static. The dynamic charge comes from the other.
How They Conflict and How They Cooperate
The confusion arises when someone applies the wrong principle to the wrong situation.
If you are trying to manifest a specific outcome, like a job or a financial goal, the Law of Attraction works well. You raise your vibration to match the frequency of abundance, opportunity, or success. You do not try to attract poverty by being its opposite. You become a magnet for what you want by embodying it.
But if you are trying to create a relationship, the polarity principle often overrides the Law of Attraction. Two people who are identical in every way may lack the friction that generates chemistry. The most magnetic couples often have complementary differences: one initiates, the other receives; one plans, the other improvises; one is the sun, the other the moon. This is not a failure of attraction. It is a different kind of success.
In practical occult work, we distinguish between sympathetic and contagious magic. Sympathetic magic (like attracts like) uses a doll to represent a person, a candle to represent a goal. Contagious magic (contact) uses a personal item. The Law of Attraction is sympathetic: you become the thing you want. Opposites attract is closer to the principle of contagion through difference: the gap itself becomes the conduit.
A well-crafted spell often uses both. You align yourself with the frequency of love (Law of Attraction) while also creating a space for the complementary other to enter (polarity). You do not try to become the other person. You become the pole that calls its opposite into being.
Common Misconceptions
Misconception 1: The Law of Attraction is just positive thinking. Positive thinking is a surface technique. The Law of Attraction, as understood in Hermetic and New Thought traditions, requires a full alignment of thought, emotion, belief, and action. You cannot think abundance while feeling lack and expect the universe to ignore the stronger signal.
Misconception 2: Opposites attract means you should seek someone who is your complete opposite in values. No. The polarity applies to complementary energies, not fundamental ethics. A person who values honesty and a person who lies are not opposites; they are incompatible. The attraction of opposites works on the level of temperament and role, not moral foundation.
Misconception 3: The two principles cancel each other out. They operate on different axes. Like attracts like on the vertical axis of frequency. Opposites attract on the horizontal axis of polarity. A healthy life uses both: you resonate with your tribe (like), and you complete yourself through difference (opposite).
Misconception 4: You can force either principle to work by will alone. Will is necessary but not sufficient. Both principles require surrender to the natural order. You cannot command a magnet to attract two north poles. You align yourself with the law, and the law does the work.
FAQ
Can the Law of Attraction and Opposites Attract be used together in one spell? Yes. A love spell, for example, can first align your own frequency to love (Law of Attraction) and then invoke the complementary partner through a symbol of polarity, such as a red and white candle.
Which principle is more powerful? Neither is inherently stronger. The Law of Attraction governs resonance; Opposites Attract governs polarity. The right principle depends on the goal. For self-transformation, use the Law of Attraction. For relationship dynamics, polarity often matters more.
Is Opposites Attract mentioned in any classical occult text? The concept appears in Hermeticism as the Principle of Polarity, in alchemy as the coniunctio oppositorum, and in Taoism as yin-yang. It is not a modern invention.
Why do some people say the Law of Attraction is pseudoscience? Because it has been stripped of its esoteric context and marketed as a simple formula. In its original Hermetic form, it is a metaphysical principle, not a scientific one. It does not claim to violate physics; it claims to operate on a different plane.
The Practical Key
The woman at the altar did not fail. She simply used the wrong map. The Law of Attraction told her to become the magnet. But what she needed was not a mirror. She needed a pole.
The next time you sit down to work with attraction, ask yourself: am I trying to raise a frequency or complete a circuit? The answer tells you which principle to invoke. Use both, and you will not be confused by the results.
For a deeper look at the Hermetic principles that govern both laws, see our glossary of Hermetic principles. To explore how the Law of Attraction works in practice, read our guide on manifestation techniques. And for the full framework of attraction magic, visit the manifestation and law hub.